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My Interview Practice is an online platform designed to help job seekers improve their interview skills through realistic mock interviews. They approached me to completely redesign their website with a focus on improving conversion rates and user experience. Beyond the visual refresh, I also rewrote key website copy, enhanced UI/UX across the platform, and redesigned the dashboards to make the practice process seamless and intuitive. The goal was to create a site that not only looked modern but also encouraged free users to upgrade and return for repeat practice sessions.
The existing site struggled with guiding users toward upgrades. Free users often didn’t see the value in moving to premium tiers, and the design didn’t highlight the product’s strengths effectively. My challenge was to create a user journey that built trust, showcased value quickly, and motivated users to convert.
The platform’s dashboard is the core of the user experience — where users launch interviews, review performance, and explore training materials. However, the original layout was confusing and didn’t make it clear where to start or how to get the most value. The challenge was to design a dashboard that simplified the process and felt intuitive, while still housing multiple tools and features.
The site’s copy was too generic and didn’t clearly communicate the benefits of the service. Many users didn’t understand why My Interview Practice was different from free YouTube videos or articles. I needed to rewrite the copy to speak directly to job seekers, using clear value-driven language that would make them feel understood and motivated to practice.
I redesigned the homepage and key landing pages with conversion principles in mind — simplifying layouts, improving visual hierarchy, and creating clear CTAs that guide users to start a mock interview or upgrade. Subtle animations and modern UI gave the site a more professional yet approachable tone.
The dashboard was rebuilt with clarity and simplicity in focus. I used a card-based layout for interview types (General, By Job Title, Custom) and designed a clear flow from starting an interview to reviewing results. Features like “Upgrade to Unlock” messaging with hover states helped reinforce premium benefits without overwhelming users.
Working closely with the product’s goals, I rewrote website copy to highlight benefits in plain, engaging language. For example, instead of vague descriptions, we used direct messaging like “Simulate unlimited mock interviews” or “Get AI-powered feedback on your performance.” The result was content that better resonated with users while supporting SEO and conversions.
My collaboration with My Interview Practice resulted in a complete transformation of their digital presence. By combining design, UX, and content strategy, I helped increase the platform’s clarity, usability, and appeal — making it easier for job seekers to understand the value and commit to upgrading. This case study demonstrates how thoughtful design and copywriting can directly support growth and engagement for a SaaS platform.
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